Cybersecurity Built to Prevent, not React

We recommend proactively identifying vulnerabilities through threat hunting—detect suspicious activity and take immediate action before an alert is triggered.

A Brief Jewelry Store Analogy

Imagine you've installed a top-of-the-line alarm system for your jewelry store and hired a security guard to monitor it. If someone breaks in, the cameras capture the intruder, alert the guard, and the guard calls the police while attempting to stop the criminals.

Every year, the cost of maintaining the security system and paying the guard increases, yet your store continues to experience more theft. The security guard is constantly overwhelmed, and you've had to expand storage for all the surveillance footage. Despite these efforts, you feel less secure than ever. In fact, the risk of falling victim to crime seems to be growing.

At some point, your frustration reaches a tipping point. You call in the security guard and the alarm company to express your loss of confidence in their ability to protect your store. You know there has to be a better way—throwing more money at the problem for worse results is simply unsustainable. The status quo is failing.

The Cybersecurity Parallel

This same scenario is playing out at major businesses worldwide, but with cybercrime. In 2024, global spending on information security reached approximately $184 billion, reflecting a 13% increase from the previous year. Meanwhile, estimates suggest that cybercrime costs could soar to $10.5 trillion annually by 2025—up from just $3 trillion in 2015.

Clearly, something isn’t working.

The problem lies in the traditional approach to cybersecurity.

Organizations wait for something bad to happen and then react to it. But by the time they respond, the damage has already been done. And yet, this reactive model is precisely how most cybersecurity strategies operate today.

This is like trying to prevent a car accident by detecting the impact after a collision has already occurred.

Analogy Details

A Different Approach

What if, instead of waiting for an alarm to sound, the security guard proactively patrolled the jewelry store, scanning for potential threats before they reached the valuables?

What if the guard monitored the cameras for suspicious behavior both inside and outside the store, spotting individuals taking photos of merchandise from the street, noticing unfamiliar vehicles loitering in the alley, or checking for unlocked doors and windows?

This shift in strategy would be a game changer, transforming security from reactive to proactive.

Applying this mindset to cybersecurity is what makes PacketWatch unique.

We operate from an objective vantage point inside your digital infrastructure, unconstrained by outdated security models. Instead of merely responding to alarms, we proactively identify vulnerabilities, detect suspicious activity, and take immediate action.

Our expertise, drawn from handling hundreds of security incidents across industries, allows us to anticipate cybercriminal tactics and help businesses fortify their defenses before an attack occurs. We provide the experience, visibility, and readiness needed to combat emerging threats effectively.

Call Us

If you’re frustrated with the results of your current cybersecurity strategy and want a more proactive approach, give us a Call today. Let us show you how we can help you take control of your cybersecurity.

Chuck Matthews is the CEO of PacketWatch, a cybersecurity firm specializing in Managed Detection and Response (MDR) and Incident Response, leveraging their proprietary network monitoring platform. With over 35 years of executive experience, Matthews excels in aligning technology with strategic business goals and is a recognized leader in cybersecurity. Chuck has contributed to numerous publications and media outlets, focusing on topics like cybersecurity legislation and best practices.